Hi, I’m Ellie, an Iranian-American mom living in the U.S., and the founder of our family business. While raising my kids here, I wanted to help them connect with Farsi and our culture, but quickly realized there were almost no toys or puzzles available to support learning the language. That challenge inspired me to create our own line of educational Farsi products, starting with an alphabet puzzle. I knew other parents must face the same struggle, and I wanted to provide fun, engaging, and high-quality tools that make learning Farsi easy and enjoyable. What began as a personal project has grown into a small family venture, dedicated to helping children embrace their language and culture with joy.